Natural skincare brand, Dr Hauschka engaged us to increase awareness of Dr Hauschka as a brand within the NZ market, with particular focus on their day lotion range. 

We wanted to also initiate authentic, ongoing relationships with influencers who align with the Dr Hauschka values, ethos and aesthetic, leading to long term partnerships.

The skincare market is hugely flooded and a lot of beauty and lifestyle influencers are already aligned with brands. Because of this, we chose to work with influencers within the health, wellness, fitness and food spheres. We worked with micro influencers to use the products and talk about their experience on Instagram. 

• All influencers were selected for having an ethos than resonated with Dr Hauschka as well as having access to a relevant audience.

• Influencers were given different versions on the day care lotions range, dependent on skin type, allowing the variety of products to be demonstrated. 

• Two influencers included a giveaway, asking their audience to follow Dr Hauschka’s Instagram page as well as tag friends in the post. 

RESULTS:

• 6x influencers, 5x Instagram posts, 21x story frames

• 96,459 total reach and 121,755 total impressions

• 2,012 post engagements, 190 of which were promotion clicks, 66 of which were saves, 154 were website clicks and 286 were Dr Hauschka Instagram profile visits. 

• 438 actions taken from stories, 338 of which were Dr Hauschka Instagram profile views and 100 were website clicks.

• 420 new Instagram followers

• 6.61% post engagement rate (industry standard is between 1-2%)