As part of our ongoing monthly influencer marketing activity with BePure, we were tasked with bringing awareness to the launch of the Deep Sleep supplement. We launched the product with a quiz hosted on the BePure website, allowing people to define their sleep personality and get bespoke tips on how to get better sleep.  We also incorporated ‘sleep pack’ giveaways to encourage engagement.

RESULTS:

• 7x influencers, 3x Instagram posts, 58x story frames

• 70,347 total reach, 83,757 total impressions

• 1,691 post engagement, including 656 website clicks leading to the quiz and 187 uses of the bespoke discount code

• 626 actions taken from stories, 379 of which were sticker taps and 245 of which were swipe ups leading to the quiz landing page

• 5.23% post engagement rate (industry standard is between 1-2%)