Natures Lab engaged us to gain some general awareness about their bath soaks and body scrubs and drive people to their website.

We worked with a variety of influencers that we felt aligned with the Natures Lab aesthetic, ethos and target demographics. 

Influencers posted content talking about their experience with the products and why they chose to engage with Natures Lab. We focused on messaging around rituals, slowing down and bringing calm back to daily life. All content led back to the Natures Lab Instagram page and website.

RESULTS:

• 4x influencers, 4x Instagram posts, 14x story frames 

• 1,149 visits to the Natures Lab website

• 88,966 total reach and 113,978 total impressions.

• 3,397 engagements/actions, 1,149 of which were visits to the Natures Lab website, 966 were Natures Lab IG profile views and 173 were sticker taps. 

• 4.57% post engagement rate (industry standard is between 1-2%).