Ceres Organics engages with us on an ongoing basis to create monthly influencer campaigns that allow for sustained conversation around their products while also adapting for any specific focuses, NPDs or spikes in the marketing calendar.

Ongoing activity creates content that feels authentic as well as promoting loyalty and added value from influencer partners. It means your brand is always front of mind. With a brand like Ceres it also helps show the variety and diversity of products.

We work with a group of Ceres ambassadors to promote Ceres every month. We then bring new faces into the fold to align with the specific campaign focus.

RESULTS:

• 5x Instagram campaigns, run March - July 2022.

• 11x influencers, 31x Instagram posts, 37x story frames 

• 660,787 total reach and 787,036 total impressions

• 24,590 engagements/actions, 8,283 of which were saves/shares, 3,147 of which were visits to the Ceres website or profile, 1,514 were promotion clicks and 509 were Ceres sticker taps

• 6.56% average post engagement rate (industry standard is between 1-2%)