Nisa has a unique service offering. They make ethically sourced, sustainable underwear and clothing that is produced by new immigrants and refugees. The company aims to provide beautiful underwear while also caring for the environment and creating community for those that might lack it.

We engaged influencers who aligned with the Nisa ethos to promote the products. Influencers showcased the garments while also talking about the Nisa story. We also included giveaways to help drive people to the Nisa Instagram page.

RESULTS:

• 5x influencers, 7x Instagram posts, 25x story frames 

• 87,219 total reach and 97,427 total impressions.

• 6,572 engagements/actions, 990 of which were visits to the Nisa website, 2,304 were Nisa IG profile views, 1,046 were comments and 345 were saves.

• 1,302 new Instagram followers.

• 13.78% post engagement rate (industry standard is between 1-2%).