As part of our ongoing monthly influencer marketing activity with BePure, we were tasked with creating awareness of the Be Pure annual Black Friday sale and driving purchase consideration of the products while on sale.

We worked with a combination of influencers to promote the yearly Be Pure sale in conjunction with talking about the products they used and loved. 

Everyone engaged was already a fan and user of the brand. Four influencers had worked on multiple previous campaigns for the brand and the remaining two influencers had posted organically about using Be Pure products. Our social listening tools allowed us to be in the know with influencers already using the products.

RESULTS:

• 6x influencers, 2x Instagram posts, 18x story frames

• 28,041 total reach and 31,813 total impressions

• 881 post engagements, 519 of which were promotion clicks leading to a purchase page

• 366 actions taken from stories, 155 of which were BePure Instagram profile sticker taps and 133 of which were BePure landing page visits

• 14.72% post engagement rate (industry standard is between 1-2%)