As part of our ongoing monthly influencer marketing activity with BePure, we were tasked with bringing awareness to the launch of Inner Duo. Inner Duo consisted of two new products focused on mental health; Inner Strength and Inner Calm.

We worked with a combination of influencers who aligned with the BePure ethos. We worked with a total of seven influencers. These influencers varied from mid-macro to micro influencers. 

Influencers were sent the products to try well in advance of their posting dates. They were asked to trial the products and then create content that genuinely spoke to their experience. 

RESULTS:

• 7x influencers, 7x Instagram posts, 29 x story frames

• 63,765 total reach

• 2,059 post engagement

• 237 actions taken from stories, 85 of which were BePure sticker taps and 134 of which were website visits

• 5.67% post engagement rate (industry standard is between 1-2%)