As part of our ongoing monthly influencer marketing activity with BePure, we were tasked with creating awareness of their product range focused on immunity and keeping well. This was particularly pertinent with winter looming and NZ in the midst of a Covid break out.

WE NEEDED TO:

• Create heightened awareness of BePure as a brand

• Create awareness of their range of immune-boosting products

• Educate audiences on the product benefits and USPs 

• Encourage purchase consideration

• Position BePure as a high-quality supplements brand

We worked with influencers within the beauty, health, wellbeing and parenting sectors to trial and talk about their experience with the products. We composed a immune boosting elixir recipe for the influencers to make using the products. We ensured there was a mixture of product shots and content including the influencers and the immune boosting elixir recipe.  

• All influencers were given a personalised discount code to drive purchase consideration. 

• All influencers over 10k followers also used the swipe up function to lead consumers to a purchase page, making the path to purchase as easy as possible.

RESULTS:

• 8x influencers, 2x Instagram posts, 54x story frames

• 178,818 total reach and 268,982 total impressions

• 1,978 post engagements

• 992 actions taken from stories, 685 of which were BePure Instagram profile visits

• 1,314 visits to the bespoke BePure landing page

• 531 purchases using the influencer discount codes