As part of our ongoing monthly influencer marketing activity with BePure, we were tasked with creating awareness of their new Immune Action product as well as promote the Immunity Power Pack special. We wanted to educate audiences on the USPs of Immune Action and position BePure products as the high quality, effective solution of staying well this winter

We worked with 2x macro influencers and 2x micro influencers.

• All influencers were selected for having an ethos than resonated with BePure, showing genuine interest in the products, as well as having access to a relevant audience. 

• We elevated ongoing relationships with BePure having worked with 3 out of 4 of the influencers before. 

• Influencers were asked to take the products and share their experience and how they were incorporating them into their wellness routine, as well as sharing why they choose BePure.

RESULTS:

• 4x influencers, 3x Instagram posts, 22x story frames, 1x mention in Ensemble Magazine.

• 72,712 total reach and 90,742 total impressions.

• 1,768 post engagement, 134 of which were promotion clicks, 30 of which were saves/shares, 183 were website clicks and 421 of which were BePure Instagram profile visits.

• 292 actions taken from stories, 191 of which were BePure sticker taps, 47 swipe ups to the BePure website and 81 were BePure Instagram profile visits.

• 9.25% post engagement rate (industry standard is between 1-2%)