As part of our ongoing monthly influencer marketing activity with Ceres Organics, we were tasked with bringing awareness to the Ceres snacking / platter range, with particular focus on the brown rice cakes and crackers. We partnered with our already formed Ceres ambassadors, as well as some new faces, to create gorgeous platters using the Ceres range, inspiring their audience to give it a go themselves. Three influencers also ran competitions, encouraging their audience to engage in order to win their own platter pack.

WE NEEDED TO:

• Continue to educate the audience around why organic products are better for self and environment 

• Add to the authentic, ongoing relationships already formed with many influencers

RESULTS:

• 11x influencers, 11x Instagram posts, 48x story frames.

• 209,189 total reach and 263,627 total impressions.

• 7,178 post engagement, 575 of which were promotion clicks, 165 of which were saves and 814 of which were profile visits.

• 825 actions taken from stories, 311 of which were Ceres sticker taps.

• 12.49% post engagement rate (industry standard is between 1-2%).