Brand: Wild Ferns. Service: InfluencerMarketing.
Wild Ferns engaged with us to create heightened awareness of the Wild Ferns brand and products, with particular focus on the bee venom range.
We needed to:
Educate audiences on the product benefits and USPs.
Encourage purchase consideration
Position Wild Ferns as an everyday use brand, moving it away from the tourism market and into the general public
RESULTS:
8x influencers, 8x Instagram posts, 29x story frames. 125 images / videos created for use on owned channels.
74,388 total reach and 91,871 total impressions.
3,777 post engagements, 574 of which were post saves, 872 were profile visits and 751 promotion clicks.
585 actions taken from stories, 437 of which were Wild Ferns sticker taps.
5.3% post engagement rate (industry standard is between 1-2%).