Brand: Wild Ferns. Service: InfluencerMarketing.

Wild Ferns engaged with us to create heightened awareness of the Wild Ferns brand and products, with particular focus on the bee venom range.

We needed to:

  • Educate audiences on the product benefits and USPs.

  • Encourage purchase consideration

  • Position Wild Ferns as an everyday use brand, moving it away from the tourism market and into the general public

RESULTS:

  • 8x influencers, 8x Instagram posts, 29x story frames. 125 images / videos created for use on owned channels. 

  • 74,388 total reach and 91,871 total impressions.

  • 3,777 post engagements, 574 of which were post saves, 872 were profile visits and 751 promotion clicks.

  • 585 actions taken from stories, 437 of which were Wild Ferns sticker taps.

  • 5.3% post engagement rate (industry standard is between 1-2%).

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