As part of our ongoing monthly influencer marketing activity with Ceres Organics, we were tasked with bringing awareness to the delicious coconut wafers. We were asked to promote the products while also driving home the wider idea of the importance of taking a break and having some me-time.

WE NEEDED TO:

• Continue to educate the audience around why organic products are better for self and environment 

• Add to the authentic, ongoing relationships already formed with many influencers

• Create awareness of the Ceres Organics Coconut Wafer Rolls

• Align Ceres and the Coconut Wafer Rolls with mindful moments and educate audiences on the positive flow on effect of this 

RESULTS:

• 19x influencers, 19x Instagram posts, 69x story frames

• 258,193 total reach and 312,903 total impressions

• 9,244 post engagement, 1,346 of which were promotion clicks, 271 of which were saves, 240 were website clicks  and 1,430 of which were profile visits

• 4,729 actions taken from stories, 669 of which were Ceres sticker taps

• 10.85% post engagement rate (industry standard is between 1-2%)