Brand: Clarence & Co. Service: Influencer Marketing.
We worked with boutique gifting company Clarence & Co, to raise their brand awareness, with focus on the gift sets and linen robes.
WE NEEDED TO:
Educate audiences on the Clarence & Co USPs and ethos.
Build authentic, ongoing relationships with influencers who align with the Clarence & Co values, ethos and aesthetic.
Position Clarence & Co as an ethical, thoughtful gifting choice.
RESULTS:
3x influencers, 3x Instagram posts, 14x story frames.
71,469 total reach and 76,858 total impressions.
2,475 post engagement, 772 of which were comments, 134 of which were promotion clicks, 49 of which were saves, 35 were website clicks and 196 were profile visits.
361 actions taken from stories, 258 of which were Clarence & Co sticker taps, 52 link clicks and 52 profile views.
8.47% post engagement rate (industry standard is between 1-2%).