Huggies wanted to create heightened awareness of their Ultimate product. We used influencer marketing and a competition to motivate people to engage with the content and follow the brand on social media.

We needed to:

• Create awareness of the Huggies Ultimate Fathers’ Day Competition 

• Educate audiences on the product benefits and USPs 

• Encourage purchase consideration.

RESULTS:

• 6x influencers, 5x Instagram posts, 28x story frames

• 160,480 total reach and 193,007 total impressions

• 3,868 post engagement 

• 4,135 actions taken from stories, 3,849 of which were Huggies sticker taps  

• 9.80% post engagement rate (industry standard is between 1-2%)