We worked with Kiwi paleo cracker brand, Penati, to create heightened awareness of their brand and their products. 

WE NEEDED TO:

• Educate audiences on the product benefits and USPs 

• Encourage purchase consideration and drive people to the Penati Instagram page

RESULTS:

• 24x influencers, 24x Instagram posts, 135x story frames

• 687,824 total reach

• 24,524 post engagements, 1,503 of which were post saves, 6,904 of which were IG profile visits and 3,158 were website visits

• 2,210 actions taken from stories, 1,900 of which were Penati profile visits and 1,310 were website views. 

• 9.2% post engagement rate (industry standard is between 1-2%)