Natural skincare brand, Dr Hauschka engaged us to promote their Christmas offering. This included influencer marketing to spread awareness of the advent calendars and gift packs.

The skincare market is hugely flooded and a lot of beauty and lifestyle influencers are already aligned with brands. Because of this, we chose to work with influencers within the health, wellness, fitness and food spheres. We worked with 3x mid-tier influencers and 1x macro influencer within the wellness sphere to use the products and talk about their experience. We successfully sold out the advent calendars within a month.

• All influencers were selected for having an ethos than resonated with Dr Hauschka as well as having access to a relevant audience

• Influencers were given all the Christmas products and asked to talk about the products as well as incorporate messages about gifting mindfully. 

• All influencers included a giveaway, asking their audience to engage with the content to win one of the Christmas products. 

RESULTS:

• 4x influencers, 4x Instagram posts, 25x story frames

• 85,104 total reach and 105,821 total impressions

• Advent calendars sold out

• 3,530 post engagement, 278 of which were promotion clicks (leading to a Dr Hauschka landing page), 104 of which were saves, 80 were Dr Hauschka website clicks and 431 were Dr Hauschka Instagram profile visits

• 599 actions taken from stories, 398 of which were Dr Hauschka Instagram profile visits and, 186 were Dr Hauschka website visits

• 8.58% post engagement rate (industry standard is between 1-2%)