Our challenge was to create awareness of the Ceres Organics Wellness Ceres, an e-book with wellness focused tasks. We used influencer to create excitement and encouraging public participation and downloads of the e-book

We asked influencers to use the book, undertake the challenges and talk to their audience about the experience. Their tasks incorporated Ceres Organics products, to promote the range and showcase how it can help customers create positive changes

RESULTS:

• 15x influencers, 37x Instagram posts, 194x story frames, 1x licensed video for Ceres’ use (above our contracted number of 12x influencers, 19x posts and 108x story frames) 

• 972,796 total reach and 1,448,012 total impressions

• 7,182 ebook downloads

• 19,526 people lead to the Ceres Organics channels (website and Instagram page)

• 23,853 post engagements, 6,317 of which were promotion clicks (leading to the ebook landing page), 769 of which were saves/shares, 1,252 were website clicks and 6,153 of which were profile visits

• 5,804 actions taken from stories, 4,766 of which were Ceres sticker taps and 857 swipe ups

• 7.16% post engagement rate (industry standard is between 1-2%)