Challenge.
  1. Create awareness of Motueka Creamery,
    with particular focus on educating
    audiences on the real milk ingredients of the
    product.
  2. Encourage purchase consideration.
Platforms.

Instagram feed posts and story content

What We Did.
  1. We worked with a combination of micro and macro influencers both in the foodie and parenting space to create recipes using the Motueka Creamery products.
  2. All influencers created content that spoke to either one of our content themes, being ‘Motueka Makers’ or ‘At Home With Motueka Creamery’.
Content Highlights.
Results.