Challenge.
  1. Create awareness of Dr Hauschka as a brand,
    with particular focus on the new Day Lotions range.
  2. Encourage purchase consideration.
  3. Build authentic, ongoing relationships with influencers who align with the the Dr Hauschka vlaues, ethos and aesthetic.
Platforms.

Instagram feed posts and story content

What We Did.
  1. We worked with micro influencers within the wellness sphere to use the products and talk about their experience. 
  2. All influencers were selected for having an ethos that resonated with Dr Hauschka as well as having access to a relevant audience.
  3. Influencers were given different versions of the day lotions range, dependent on skin type, allowing the variety of products to be demonstrated. 
  4. Two influencers included a giveaway, asking their audience to follow Dr Hauschka’s Instagram page as well as tag friends in the post.