Branding

Canon Selphy Square

February 8, 2021
Challenge.
  1. Create awareness of Canon as a brand, with specific focus on the Selphy Square product after its stalled launch due to COVID 19.
  2. Educate audiences on the USPs of the product.
  3. Encourage purchase consideration, particularly in advance of Christmas present buying.
Platforms.

Instagram feed posts and story content incorporating interactive features.

Content Highlights.
Results.