Branding

Be Pure Immunity

February 8, 2021
Challenge.
  1. Create heightened awareness of BePure as a brand
  2. Create awareness of their range of immune-boosting products
  3. Educate audiences on the product benefits and USPs
  4. Encourage purchase consideration
Platforms.

Instagram feed posts and story content

Content Highlights.
What we did.
  1. We worked with influencers within the beauty, health, wellbeing and parenting sectors to trial and talk about their experience with the products. We ensured there was a mixture of product shots and content including the influencers. We also included a super immunity boosting elixir recipe, made using the products, to ensure content was varied.
  2. All influencers were given a personalised discount code to drive purchase
    consideration.
  3. All influencers also used the swipe up function to lead consumers to a purchase page, making the path to purchase as easy as possible.
Results.