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Challenge

Create awareness of Jobloads in the New Zealand market.

Educate audiences on the service Jobloads provides, the company’s ethos and how they support Kiwis to find mana at mahi. 

Encourage sign up consideration.

Platforms

Instagram story content

What we did

We worked with three mid-range influencers who spoke to the relevant demographics. We felt these influencers had an honest voice and humorous tone that would help bring trust and personality to the brand. Each influencer created two Instagram Story sets that were posted a few days apart. 

Results

3x influencers, 21x story frames

150,565 total story reach, 152,612 impressions

6,381 actions taken from stories, 4,961  of which were sticker taps leading to the Jobloads IG page and 1,089 were swipe ups to the Jobloads website.