- Create awareness of Dr Hauschka as a brand,
with particular focus on the new Day Lotions range.
- Encourage purchase consideration.
- Build authentic, ongoing relationships with influencers who align with the the Dr Hauschka vlaues, ethos and aesthetic.
Instagram feed posts and story content
What We Did.
- We worked with micro influencers within the wellness sphere to use the products and talk about their experience.
- All influencers were selected for having an ethos that resonated with Dr Hauschka as well as having access to a relevant audience.
- Influencers were given different versions of the day lotions range, dependent on skin type, allowing the variety of products to be demonstrated.
- Two influencers included a giveaway, asking their audience to follow Dr Hauschka’s Instagram page as well as tag friends in the post.