Challenge
Create awareness of the Dr Hauschka Christmas offering; the advent calendar and three Christmas gift sets.
Build a strategic social media presence for Dr Hauschka, ensuring there is regular posting, calls to action and fluidity to increase social following and engagement.
Create engaging, aesthetically pleasing and relevant content to drive engagement.
Use social media to lead audiences to the Dr Hauschka owned profile and website, bringing people into the Dr Hauschka marketing funnel.
Platform
Instagram feed posts and story content 
What We Did
We worked with content creator, Nami Hampe, to produce beautiful content that fit with the Dr Hauschka brand aesthetic.
We ensured regular weekly posting on both feed and story platforms.
We engaged a giveaway mechanic to create a call to action and encourage tagging and following. This resulted in our highest engagement rate, and a surge in followers.
We ensured all influencer content was reposted, taking advantage of their following.
Results
16x Instagram posts, 56x Instagram stories (this is above the contracted 11x Instagram posts and 18x Instagram stories)
5,110 post engagement, 1,215 of which were comments, 1,322 of which were promotion clicks, 74 of which were saves, 508 were website clicks and 916 were profile visits.
4.67% post engagement rate (industry standard for business pages is 0.96%)
1218,147 total reach and 320,787 total impressions
1,460 actions taken from stories, 348 of which were link clicks, 446 profile views and 608 promotion clicks.
487 new Instagram followers.