Challenge
Create awareness of Clarence & Co as a brand, with focus on the gift sets and linen robes.Â
Educate audiences on the Clarence & Co USPs and ethos.Â
Build authentic, ongoing relationships with influencers who align with the Clarence & Co values, ethos and aesthetic.
Platforms
Instagram feed posts and story content
What we did
We worked with influencers who we know have previously posted about supporting local products. All influencers were given credit to choose the products they liked from the website and create their own Clarence & Co gift box. They were then asked to post about the process and the products.Â
All influencers were selected for having an ethos than resonated with Clarence & Co as well as having access to a relevant audience
Two influencers included a giveaway, asking their audience to follow Clarence & Coâs Instagram page as well as tag friends in the post.Â
Results
3x influencers, 3x Instagram posts, 14x story frames
71,469 total reach and 76,858 total impressions
2,475 post engagement, 772 of which were comments, 134 of which were promotion clicks, 49 of which were saves, 35 were website clicks and 196Â were profile visits.
361 actions taken from stories, 258 of which were Clarence & Co sticker taps, 52 link clicks and 52 profile views.Â
8.47% post engagement rate (industry standard is between 1-2%)
