Challenge.
- Create awareness of the Ceres Organics Wellness Ceres, creating excitement and encouraging public participation
- Create awareness of the Ceres Organics Wellness Ceres, creating excitement and encouraging public participation
- Educate audiences on the importance of small, incremental changes
- Incorporate Ceres Organics products, to promote the range and showcase how it can help customers create positive changes
Platforms.
Instagram feed posts, reels, story content and licensed content for Ceres’ owned channels
What We Did.
- We worked with 3x macro influencers and 12x micro influencers.
- All influencers were selected for having an ethos than resonated with Ceres as well as having access to a relevant audience.Â
- We elevated ongoing relationships, having worked with 13 of the 15 influencers on previous Ceres campaigns, incorporating two new faces, Bridget Paddon and Anna Squelch.Â
- Influencers were asked to undertake the challenge themselves. Each influencer did a number of content sets, with most doing three sets, focused on the start, middle and end of the series. They were asked to talk about their experience, and incorporate the habit tracker, recipes, prizes and products.
Results.
