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Challenge

Create awareness of the Ceres Organics ‘Summer Favourites’ products

Showcase the products in picnic situations, demonstrating how quick, easy and tasty they are to enjoy as a platter or picnic, encouraging audiences to get out and do so

Incorporate messaging around the Ceres 12 days of Christmas discount code, leading people to the Ceres website

Build on the authentic, ongoing relationships already formed with influencers

Platforms

Instagram feed posts and story content

What we did

We worked with our retained Ceres squad, providing them with a range of summer favourite products that could easily be used in a picnic or platter. 

All influencers were asked to create a beautiful summer spread, incorporating the Ceres products and talk about why they choose Ceres Organics when planning their ideal picnic. 

Results

9x influencers, 9x Instagram posts/reels, 44x story frames

118,904 total reach and 128,014 total impressions

3,551 post engagements, 100 of which were saves/shares, and 216 of which were profile visits

472 actions taken from stories, 219 of which were Ceres sticker taps, 166 were profile visits and 61 were swipe ups

9.37% post engagement rate (industry standard is between 1-2%)