Challenge.
- Create awareness of the new Matcha Lime Pie Raw Wholefood Bar and the Turmeric & Black Pepper Seaweed.
- Educate audiences on the product beneïŽts and USPs.
- Encourage purchase consideration.
Platforms.
Instagram feed posts and story content.
Matcha Lime Pie Raw Wholefood Bar and Turmeric & Black Pepper Seaweed.
What We Did.
- We worked with a combination of micro inïŽuencers within the student / young professional space to promote the new snacks as the ultimate tasty yet healthy on the-go food. We ensured all inïŽuencers already promoted healthy food and ïŽt in with the Ceres Organics brand messaging.
- All inïŽuencers created content that that showcased how they incorporated the snacks into their lives. They talked about why they loved the snacks and what made them different to other snacking products.
Content Highlights.
Results.
