Create awareness of the new Ceres functional food products, as well as the Ceres smoothie e-book, encouraging downloads. We also asked influencers to mention the giveaway that Ceres was running, creating a call to action and further motivation to download the e-book.
Build on the authentic, ongoing relationships already formed with influencers
Instagram feed posts and story content
What we did
We worked with our retained Ceres squad, providing them with the ingredients to make a delicious smoothie from the printed copy of the e-book.
All influencers made a recipe from the book and talked about incorporating the functional food products, as well as leading their audience to the Ceres Organics website to download their own copy of the book.
9x influencers, 9x Instagram posts, 46x story frames
108,998 total reach and 117,602 total impressions
2,980 post engagements, 295 of which were promotion clicks, 90 of which were saves, 75 were website clicks and 244 of which were profile visits.
661 actions taken from stories, 371 of which were Ceres sticker taps and 192 were swipe ups.
12.36% post engagement rate (industry standard is between 1-2%)