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Challenge

Create awareness of Organic Week 2021.

Educate audiences on the benefits of organic food, encouraging them to include more organic produce in their daily lives.

Show audiences simple ways, using the Ceres Organics range, that they can make small steps towards a more organic lifestyle.

Build on the authentic, ongoing relationships already formed with influencers.

Platforms

Instagram feed posts and story content.

What we did

We worked with our retained Ceres squad, providing them with an online voucher to choose the Ceres Organics products of their choosing. 

All influencers then used these products to showcase a way in which they incorporate organic products into their daily life. Some influencers made recipes, some talked about snacking and some showcased their pantry staples. 

All influencers talked about the wider organic week messaging, addressing why organic products are best. They also gave tips on how to make small changes to help their audience get more organic products into their lives.

Results

9x influencers, 9x Instagram posts, 48x story frames

132,734 total reach and 139,576 total impressions

3,648 post engagements, 616 of which were saves/shares, and 357 of which were profile visits.

643 actions taken from stories, 321 of which were Ceres sticker taps and 109 were swipe ups.

12.41% post engagement rate (industry standard is between 1-2%)