1. Create awareness of the Ceres nut butters’ range, with particular focus on the two new flavours, Salted
    Caramel and Banoffee.
  2. Educate the audience around why organic peanut butter is best.
  3. Add to the authentic, ongoing relationships already formed with many influencers, as well as bring new faces into the fold.
  4. Encourage audience feedback and participation using interactive elements.
  5. Encourage purchase consideration, particularly in advance of Christmas.

Instagram feed posts and story content incorporating interactive features.

Vegan food influencer marketing
Content Highlights.