- Create awareness of the Ceres nut butters’ range, with particular focus on the two new ﬂavours, Salted
Caramel and Banoffee.
- Educate the audience around why organic peanut butter is best.
- Add to the authentic, ongoing relationships already formed with many inﬂuencers, as well as bring new faces into the fold.
- Encourage audience feedback and participation using interactive elements.
- Encourage purchase consideration, particularly in advance of Christmas.
Instagram feed posts and story content incorporating interactive features.