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Challenge

Create awareness of the Ceres oats and grain-free breakfast products and encourage audiences to undertake a ‘morning makeover’ starting their day with organic food and mindful practices. 

Build on the authentic, ongoing relationships already formed with influencers

Platforms

Instagram feed posts and story content

What we did

We worked with our retained Ceres squad, providing them with the delicious breakfast ingredients to help them take on their own morning makeover. 

All influencers found creative ways to incorporate the oats and grain free breakfast products into their mornings, while talking to the wider messaging around how important it is to start your day right.

Results

8x influencers, 8x Instagram posts, 44x story frames

103,269 total reach and 108,763 total impressions

1,418 post engagement, 156 of which were saves

344 actions taken from stories, 172 of which were Ceres sticker taps and 81 were profile visits.

9.88% post engagement rate (industry standard is between 1-2%)