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Challenge

Create awareness of the Ceres Organics Apple Cider Vinegar product

Educate audiences on the benefits of Apple Cider Vinegar as well as provide ideas on different ways to incorporate it into daily life 

Build on the authentic, ongoing relationships already formed with influencers.

Platforms

Instagram feed posts, reels and story content.

What we did

We worked with our retained Ceres squad, providing them with some recipes and ideas around the product. We then gifted each influencer the Apple Cider Vinegar alongside any additional Ceres products needed to create their selected recipe. 

All influencers then used these products to showcase a way in which they incorporate Apple Cider Vinegar into their life. They shared instructions with their audience and also talked to the benefits of the product.

Results

7x influencers, 7x Instagram posts / reels, 34x story frames

125,016 total reach and 136,511 total impressions

3,091 post engagements, 359 of which were saves/shares, and 333 of which were profile visits

418 actions taken from stories, 156 of which were Ceres sticker taps, 202 profile visits and 30 were swipe ups

8.65% post engagement rate (industry standard is between 1-2%)