Challenge.
- Create heightened awareness of BePure as a brand
- Create awareness of their range of immune-boosting products
- Educate audiences on the product beneïŽts and USPs
- Encourage purchase consideration
Platforms.
Instagram feed posts and story content
Content Highlights.
What we did.
- We worked with influencers within the beauty, health, wellbeing and parenting sectors to trial and talk about their experience with the products. We ensured there was a mixture of product shots and content including the influencers. We also included a super immunity boosting elixir recipe, made using the products, to ensure content was varied.
- All inïŽuencers were given a personalised discount code to drive purchase
consideration. - All inïŽuencers also used the swipe up function to lead consumers to a purchase page, making the path to purchase as easy as possible.
Results.
