Create awareness of their range of immune-boosting products
Educate audiences on the product beneïŽts and USPs
Encourage purchase consideration
Platforms.
Instagram feed posts and story content
Content Highlights.
What we did.
We worked with influencers within the beauty, health, wellbeing and parenting sectors to trial and talk about their experience with the products. We ensured there was a mixture of product shots and content including the influencers. We also included a super immunity boosting elixir recipe, made using the products, to ensure content was varied.
All inïŽuencers were given a personalised discount code to drive purchase consideration.
All inïŽuencers also used the swipe up function to lead consumers to a purchase page, making the path to purchase as easy as possible.