We were tasked with building a strategic social media presence for gift card company, Gift Station. We work with them on an ongoing basis to ensure regular posting on Instagram and Facebook. We create engaging and aesthetically pleasing content, compose social media templates, compose captions with relevant information, include calls to action and create consistency to increase social following and engagement. We work with their partners to create competitions and profiles that educate audiences on where they can use Gift Station cards.

2022 RESULTS:

• 199x Instagram posts, 200x Instagram stories

• 23,060 engagements:  4,600 promotion clicks, 252 saves, 5,676 website clicks, and 5,460 profile visits. 

• 972,852 total reach and 1,561,236 total impressions

• 1,804 new Instagram followers.

• 4.91% post engagement rate (industry standard for business pages is 0.96%)