We worked with adhesive timber walling company, DecraWall, to gain brand awareness and educate and inspire audiences to get decorating with their products.

We worked with two macro influencers who we knew had recently bought homes and were redecorating. The content fitted in nicely with the story they’d already told their audience surrounding DIY, home owning etc. These influencers were gifted the DecraWall product and asked to document their journey from installation to finished product, while speaking to the DecraWall key messages throughout.  

WE NEEDED TO:

• Create awareness of DecraWall in the New Zealand market, specifically targeting homeowners with refurbishment inspiration.

• Educate audiences on why DecraWall can be a cost effective, easy solution to redesign a space. 

• Encourage purchase consideration.

RESULTS:

• 2x influencers, 3x Instagram posts, 16x story frames

• 92,656 total reach and 105,070 total impressions

• 2,684 post engagement, 388 of which were profile visits and 436 were website clicks

• 654 actions taken from stories, 509 of which were sticker taps to DecraWall

• 8.66% post engagement rate (industry standard is between 1-2%)