We worked with a combination of micro and macro influencers both in the foodie and parenting space to create recipes using the Motueka Creamery products. 

All influencers created content that spoke to either one of our content themes, these being ‘Motueka Makers’ a theme that focused on the many ways to incorporate the ice cream into recipes or ‘At Home With Motueka Creamery’, with a focus on the brand being a slice of NZ and making Kiwis feel at home.

RESULTS:

• 10x influencers, 10x Instagram posts, 46x story frames (only contracted to produce 30x story frames)

• 205,135 total reach,  276,520 total impressions 

• 2,610 people sent to the Motueka Creamery channels (website and Instagram)

• 6,595 post engagements,  547 of which were post saves, 847 were website visits

•  702 actions taken from stories, 514 of which were sticker taps

• 8.53% post engagement rate (industry standard is between 1-2%)